Jérôme Lafourcade

Jérôme Lafourcade


More than 20 years of experience in Qualitative Research. Co-Owner and Co-Founder of Fresh Research Paris Since 2009. Associate Professional Lecturer @ Bordeaux Montaigne University - Advertising & Marketing Strategy

Degree in Sociology (Paris Diderot University) and Advertising (Bordeaux Montaigne University)

Leader of FunkyResearch / FunkyLab @ Millward Brown Paris during 10 years

Particularly interested in strategy, communication, creativity, brand audit, new product development, exploratory research and new methodological approaches.

Specialties: Youth & digital lifestyles, Media, Entertainment, Gaming, New Technologies, Alcohol, Beverages, FMCG, Sports, Fashion Retail…